Sporttape

Sporttape is a leading UK sports brand based in Wales, supplying tapes and bandages to both amateur and professional athletes and clubs.

We partnered with Sporttape to improve performance across their entire e-commerce setup. This included redesigning and developing their website to create a faster, more streamlined buying journey, alongside ongoing optimisation to increase conversion rates and average order value.

Combined with a focused digital marketing strategy, this approach has helped drive consistent growth, supporting their goal of reaching and supporting a million athletes every week.

Our work with Sporttape is built around long-term growth, not short-term wins.

We’ve worked closely with their team to improve performance across both their website and marketing. This started with redesigning and developing their e-commerce site to create a faster, clearer buying journey, making it easier for customers to find products and complete purchases.

Alongside this, we manage and refine their digital marketing activity, focusing on paid search and social to drive high-quality traffic. Campaigns are continuously tested and optimised, with a clear focus on return on ad spend and overall profitability.

We also work on conversion and customer value, introducing improvements across the site to increase order value and reduce drop-off.

This joined-up approach has delivered consistent growth over time, supporting Sporttape as they scale and reach more athletes each week.

We began working with Sporttape at a point where there was clear potential, but the platform and marketing setup weren’t yet delivering consistent results.

From the outset, our focus was on building a solid foundation. We improved the website experience, resolved technical issues, and introduced a more structured approach to their digital marketing.

The relationship has always been a close, ongoing partnership. We’ve continued to refine both the site and their campaigns, using real performance data to guide decisions and prioritise what drives revenue.

This consistent, joined-up approach has led to strong, sustained growth. Sporttape is now recognised as one of the leading sports tape brands in the UK, with a significantly improved online presence and a much stronger, more reliable e-commerce performance.